Co-Creation

Frontier Strategy has collaborated with Professor Venkat Ramaswamy and Francis Gouillart of the Experience Co-Creation Partnership (ECCP) to further develop the methodologies of Co-creation and to apply and implement them with corporate clients. Frontier Strategy is not an affiliate or licensee of ECCP.

Their most recent book, The Power of Co-Creation, which was published in 2010, expands upon the foundational ideas of Experience Co-creation (ECC) from Professor Ramaswamy's earlier book (with C.K. Prahalad) called The Future of Competition: Co-creating Unique Value with Customers (Harvard Business School Press).

Link to professor Ramaswamy's page: Ross School of Business Faculty Profile

Link to purchase The Power of Co-creation: Click here

Link to purchase The Future of Competition: Harvard Business School