Experience Co-creation (ECC) are the innovative concepts for profitable growth developed by professors C.K. Prahalad and Venkat Ramaswamy and described in their book The Future of Competition: Co-creating Unique Value with Customers (Harvard Business School Press).
Frontier Strategy has collaborated with Professor Ramaswamy and Francis Gouillart of the Experience Co-Creation Partnership to further develop the methodologies of Experience Co-creation and to implement them with corporate clients.
Link to professor Ramaswamy's website:
Link to purchase the book: Harvard Business School
