Company Snapshot

Tesla Motors is a start-up company based in San Carlos, California. It designs and sells high performance, highly efficient sports cars.

Blue Ocean Strategic Move to Watch

When the first Tesla Roadsters hit the road in the next few months there could be a big Blue Ocean wave. Tesla Motors is creating a stylish, high performance sports car that is 100% electric and more than twice as efficient as today's best hybrids. The company is leveraging existing battery technology to create Value Innovation by reducing costs and increasing buyer value at the same time.

The Roadster accelerates from 0-60 mph in 4 seconds (faster than a Porsche 911) and has a top speed of over 130 mph. Unlike previous electric vehicles it also has a much wider range (over 200 miles per charge) and can be charged anywhere since it has a built in Li-ion battery system and mobile charger that can plug into any outlet. Best of all, the sports car looks great and uses no gasoline. It creates zero emissions.

Future

If Tesla is successful with its US $100K Roadster - and we hope it is - the company plans to launch a more affordable sports sedan that will appeal to a larger mass of buyers and allow it to reduce production costs through scale economies.